Denmark is the world leading organic nation
Organic sales have been continuously growing for more than ten years. The unique and governmentally certified Ø-label has been very important for the widespread success organic food products have achieved in Denmark.
Top ten countries in Europe with the highest market share
Today, Denmark is the country in the world where the sales of organic products makes up for the largest part of the overall sales – approximately eight percent. The table below illustrates Denmark's leading position.
Source: OrganicDataNetwork survey 2014 based on national data sources and FiBL-AMI Survey 2016
The most popular organic products of Danish consumers are:
- Oatmeal (35.7%)
- Carrots (29.3%)
- Milk (29.3%)
- Eggs (28.9%)
In 2014, Danish discount stores, supermarkets and department stores sold organic food products for the value of about €829 million. This is also where the majority of organic food products are being sold. However, with a market share of 42.8 per cent, discount supermarkets are the leading sales channel of the total organic sale in Denmark.
Alternative sales channels such as farm stores and market place sales had an organic turnover of €40 million. Wholesalers and caterers for the public sector, private canteens and restaurants sold organic products for €160 million. The organic sales at mini markets, internet, health food stores and gas stations amounted to €40 million.
The Export of Danish Organic by Country
Danish organics are not only for Danes. In fact, Denmark exported in 2014 231 million EUR. Our biggest export markets are in our neighbouring countries. Germany in particular, makes 48 % of the total Danish export of organics. See the figure below (2014).
Source: Statistics Denmark
Export of Danish Organic Products (2014)
The most popular exported organic product category is dairy, including eggs, with a total export rate of 51 %. In general, most organic product categories have experienced an increase in export (see the figure below).
Growth in the Danish Export 2003-2020
Overall, Danish organic export is expected to grow minimum at a level of + 10 percent year on year (as illustrated in the figure below).
Source: Statistics Denmark and estimates from Organic Denmark